The Descent of Spring
(Ended) This spring, we trace the gentle descent of sakura petals and tea leaves.
A campaign inspired by the contrast between 2 main elements - the ethereal softness of cherry blossom petals and the deep, robust flavour profile of Royal Earl Grey.
Rather than noise or spectacle, this season unfolds as a slower, more mindful journey into renewal, with large batches of tea leaves cold steeped for 48 hours before being blended into soft serve.
We’re also putting the spotlight on our signature Royal Milk Tea, made with aromatic black tea from Hyogo prefecture and topped with a creamy sakura cloud.
Royal Sakura Soft Serve
Royal Sakura Soft Serve began with the idea of pairing Earl Grey tea leaves with sakura. What emerged was a surprisingly balanced profile: the floral sweetness of sakura gently offset by the bold, robust depth of Earl Grey.
The milk is infused with tea leaves for 48 hours to fully draw out their flavour, before being blended with sakura concentrate from Odawara, Kanagawa prefecture. Using extracted and concentrated sakura allows for a vivid floral aroma and a delicate pink hue.
Sakura Cloud
Inspired by the soft fall of cherry blossom petals, this royal sakura blends royal milk tea with creamy sakura cloud.
Alternatively, there is another version with matcha, balancing rich umami green tea character with a creamy floral lift.
Sparkling Royal Sakura
An effervescent blend of 48-hr cold brewed Royal Earl Grey, lightly sweetened with floral cherry blossom.
Over the years, Sakura season has become an opportunity for us to keep experimenting and to revisit a familiar motif, thinking how it can be expressed anew each year.
🌸 Royal Sakura Soft Serve
🌸 Royal Sakura Parfait
🌸 Matcha Sakura Cloud
🌸 Royal Sakura Cloud
🌸 Sparkling Royal Sakura
🌸 Sakura Mocktail (Tiong Bahru only)
This floral Sakura experience is now available for a limited time only! So don't miss this opportunity to experience the magic of Japan's Sakura season right here at Matchaya.
