The First Harvest - Ichibancha 2024

Welcoming the most anticipated campaign 2024- Ichibancha. 

Ichibancha, also known as 1st Flush, refers to the very first green tea harvest of the year in Japan, hence it holds a special place in our hearts.

With only four flushes in total each year, the tea harvested during the first flush, also known as Sincha, are the most tender and flavourful. They are picked in early spring, usually in late April or early May, and are renowned for their natural sweetness, extreme umami, and vibrant colour.

It is celebrated for its unparalleled quality and is eagerly awaited by enthusiasts who understand why it's better than subsequent flushes. This once-a-year offering has become a tradition, a strong product that customers eagerly await, marking the beginning of the tea season with excitement and anticipation.

From the careful hand-picking of the precious first leaves in 2024 to the masterful steaming and drying techniques, every step in the creation of Sincha is imbued with an unwavering commitment to preserving its unparalleled flavour, aroma and lingering umami-ness.

Through our decade long friendship with the tea farmers in Japan, we are humbled to be hand-picked to receive their first harvest of 2024. Upon receipt of this prize possession for tea enthusiasts, our goal is to attempt to alleviate the distinct characteristics and spectrum of sacred ceremonial grade matcha through the following products.

Koicha Affogato

For 100% real matcha lovers and not for the faint hearted.

If you're feeling adventurous and up for a daring challenge, the Koicha Affogato is perfect for you (or your friends).

Enjoy the extreme richness of ceremonial grade Koicha (thick matcha) and Koicha Soft Serve; it doesn't get any denser than this.

You'll find no matcha treat more satisfying, more delectable, more exquisite than our Koicha Affogato.

NEW! Signature Koicha Tub

The legendary Ceremonial Grade Matcha soft serve at the comfort of your own home. Experience the extreme intensity and umami like never before.

Limited time and quantity only! While stocks last!

Ceremonial Grade - Okumidori Powder

Sourced from the first flush harvests in the beautiful Uji, Kyoto, it's bursting with extreme umami and packed with L-theanine. 

Explore matcha for everyday lattes, baking, and culinary uses, with our ceremonial grade - Okumidori Powder.



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