May 10, 2024

The First Harvest - Ichibancha 2024

Welcoming the most anticipated campaign 2024- Ichibancha.

Ichibancha, also known as 1st Flush, refers to the very first green tea harvest of the year in Japan, hence it holds a special place in our hearts.

With only four flushes in total each year, the tea harvested during the first flush, also known as Sincha, are the most tender and flavourful. They are picked in early spring, usually in late April or early May, and are renowned for their natural sweetness, extreme umami, and vibrant colour.

It is celebrated for its unparalleled quality and is eagerly awaited by enthusiasts who understand why it's better than subsequent flushes. This once-a-year offering has become a tradition, a strong product that customers eagerly await, marking the beginning of the tea season with excitement and anticipation.

From the careful hand-picking of the precious first leaves in 2024 to the masterful steaming and drying techniques, every step in the creation of Sincha is imbued with an unwavering commitment to preserving its unparalleled flavour, aroma and lingering umami-ness.

Through our decade long friendship with the tea farmers in Japan, we are humbled to be hand-picked to receive their first harvest of 2024. Upon receipt of this prize possession for tea enthusiasts, our goal is to attempt to alleviate the distinct characteristics and spectrum of sacred ceremonial grade matcha through the following products.