August 19, 2024Bespoke Projects
Tatcha x Matchaya | Tatcha Matcha Matchaya
To celebrate the launch of Tatcha's new matcha facial products, Matchaya collaborated with Tatcha to transform its Takashimaya outlet into a vibrant showroom.
Interestingly, Tatcha's founder, Vicky Tsai, has a story that resonates closely with Matchaya's journey, making this collaboration all the more meaningful.
During a trip to Asia, Vicky unexpectedly found herself in Kyoto, where she encountered a culture of harmony, beauty, and well-being that brought healing from skin to soul. As she approached motherhood, Vicky immersed herself in studying the natural Japanese ingredients and timeless rituals that transformed her skin.
The space at Matchaya Takashimaya was a feast for the senses, adorned with fresh purple flowers that added a pop of colour and elegance to the bustling progressive tea bar.
KOLs and guests indulged in refreshments like matcha Warabi Mochi and flaky Croissants while sipping on Matchaya's Uji Matcha Mocktail and Iced Signature Koicha Milk.
A photo booth was set up for KOLs to capture and share their experience, adding a social media-friendly element to the day.
(Ended) This exclusive set, available during the campaign, came with a special perk—customers who purchased the set were entitled to redeem a free sample of Tatcha's latest products.
