September 19, 2024

Launch of Tea-Inspired Menu 2.0

Since we started as a pop up in 2015, our journey has been nothing short of remarkable. Over the past eight years, we’ve grown from a small, passionate team into a thriving community of tea lovers, customers, cafe partners, and collaborators. As Singapore's first purveyor of matcha and specialty tea, we've always prided ourselves on being disruptors—bringing something new and exciting to the table.

From the very beginning, our menu has seen numerous renditions. Each version reflected our commitment to quality, innovation, and the evolving tastes of our customers. But now, as we enter a new era, we feel it’s the perfect time to take things to the next level.

We’ve noticed that as more people travel and experience matcha products globally, their palates have become more refined, sophisticated, and adventurous. There’s a growing appreciation for higher-quality, single-origin matcha, and it’s an opportunity we’re excited to explore.

This shift is why we’re introducing a new single-origin cultivar to our menu. We believe that offering this premium matcha will not only elevate your tea-drinking experience but also educate you on the nuances and finer points of what truly great matcha can be.

But this is just the beginning. As we innovate and explore new categories within the realm of tea and matcha, you can look forward to exciting additions like sparkling and fruity teas, as well as other unique tea concoctions.

When it comes to matcha, not all are created equal.

For years, we’ve delighted in sharing our Yabukita blend with you—a blend that has been the backbone of many of our most beloved offerings, from matcha milk to warabi mochi. But as we explore the ever-expanding world of tea, we consistently find ourselves drawn back to the distinctive flavour profiles from Okumidori cultivar.

The Okumidori cultivar might ring a bell for some of you. That’s because it’s the same cultivar as the one we use in our Ceremonial Grade Signature Koicha Milk. Okumidori cultivar is a single-origin matcha that stands out for its exceptional taste and quality. It’s a matcha that doesn’t just hold its own in traditional tea ceremonies but also shines in everyday indulgences like your favourite matcha desserts.

Now, we know that with higher quality often comes a higher cost. But we believe that excellent matcha should be accessible to everyone—not just a luxury for a select few. That’s why we’ve made the decision to absorb most of the additional cost ourselves. We’re committed to offering this superior matcha without putting it out of reach, because we believe that everyone deserves to enjoy tea for all occasions.

The shift from our Yabukita blend to the single-origin Okumidori is more than just a change in ingredients; it’s a reflection of our dedication to quality and our belief that the best matcha should be enjoyed by all.

Uji Matcha 18

Yabukita Cultivar
Larger grain size than Matcha 8
14 days shaded green tea
Kyoto, Uji
Bittersweet, umami and notes of white flower

(NEW!) Uji Matcha 8

Okumidori Cultivar
Smaller grain size than Matcha 18
21 days shaded green tea
Kyoto, Uji
Smooth, creamy and umami

Uji Matcha 18 (left) vs Matcha 8 (right)

Matcha is shade-grown towards the end of the growing cycle to increase chlorophyll levels. With the increased shading in Matcha 8, it leads to higher antioxidants levels and greater chlorophyll concentrations in the leaves, improving both the colour and quality of the matcha.

Stay tuned as we unveil the latest updates and innovations in our Menu 2.0.