April 10, 2024
Kate Spade x Matchaya
After the wonderful collaboration with Kate Spade’s roving bus pop-up last year, we are thrilled to announce our return this spring of 2024 to kick off yet another exciting campaign!
With the theme 'Feeling Alive in the Spring,' Kate Spade's focus this time revolves around joy and vibrant colours. This campaign isn't just about delighting people; it's about making them feel deeply, creating moments of pure joy that require no explanation.
There’s nothing quite like the first hints of spring in the city. Against the vibrant green backdrop of spring grass, a spectacular explosion of colour, joy and fresh flowers burst into bloom, embodying a whimsical celebration of the city's spirit.
Throughout this campaign, Kate Spade will showcase the quality and design of their products in a manner that is both beautiful and heroic.
In celebration of the launch of Kate Spade’s golf inspired collection, they've constructed an in-store mini golf course where shoppers can participate in. This feature will only be available at Ion outlet from 5th to 14th of April, and at Vivo outlet from 15th to 28th of April.
Simply sign up for Kate Spade’s membership programme and follow @katespade_singapore @matchayasg on Instagram to redeem a complimentary freshly whisked Matcha Latte.
Limited time and quantity basis at these Kate Spade stores:
♠️ ION | Takashimaya: 6 - 7 April
♠️ MBS | Jewel: 13 - 14 April
♠️ Raffles City | VivoCity : 20 - 21 April
Get your cameras ready to capture Kate Spade's iconic green while sipping on your matcha latte! We’ll see you there!
